Over time, we’d also learnt that tracking calories didn’t need to be exact to be helpful. Our users loved our barcode scanner feature too, which had a similar ‘scan’ interaction – and importantly retained at a higher rate if they found and used it. The product team believed image recognition technology was mature enough to do this, and could help automate some of the many steps in the food logging process. Outside of our headquarters, people were happily using apps with similar technology to translate foreign languages, assist people with blindness, identify clothing brands or the identify the species of birds or mushrooms. What if with a wave of your phone, you could identify and match the food on your plate to the database? No searching, sifting, reviewing.
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